Mad Consumers?

Journal: 
Issue: 
Summer 1996

The Sun argued that consumers were mad, not just the cows. But in fact, scientists have been more uncertain and consumers more rational than politicians gave them credit for. BSE exposed the failings of fifty years of industrialisation of food and farming.

PDF of article:
£2.92

Subscribers to Soundings can access this article for free. If you are already a subscriber please login to your account to read the article.

Subscribe to Soundings

Please note that due to EU VAT charges on digital products, the final price may be slightly different depending on the EU country in which your billing address is located.