Semio-ethics and anti-humanism
Cobley argues that semiotics (over semiology) provides a chance to reconceptualise human affairs in relation to the planet. To do so, he places humans as semiotic entities within the environment of semiosis, thus providing a corrective to voluntarist ethical impulses. Despite this, he suggests, early semioethics has voluntarist pitfalls, requiring ant-humanist refinement.
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